The Usul Data Advantage: Connecting Contracts, Budgets, and People

Why Most Capture Platforms Fail

Traditional platforms treat capture as three separate problems:

Contract discovery lives in SAM.gov

Budget research happens in spreadsheets and thousand-page PDFs

Stakeholder tracking gets managed in CRMs or org charts buried in SharePoint

The problem? These three datasets are worthless in isolation.

Finding a $20M contract means nothing if you don't know which budget line funds it, which PEO controls that spending, or whether you have a relationship with that office. You're pursuing blind.

Usul solves this by connecting all three—contracts, budgets, and people—automatically and in context to YOUR capabilities.

Contract Data: 40+ Sources, Zero Noise

What We Track

While competitors scrape SAM.gov and call it a day, Usul monitors 40+ contract sources across public and private channels:

Public portals: SAM.gov, DSIP, GSA eBuy, SBIR.gov, DIBBS

IDIQ vehicles: OASIS+, Alliant, GSA Schedules, SeaPort-NxG, etc.

Innovation hubs: DIU, AFWERX, NavalX, Army Applications Lab

Consortiums: Any consortium your team is a member of—automatically tracked

Private contract vehicles: Exclusive OTAs and restricted solicitations

International tenders: NATO and allied nation defense procurement opportunities

This comprehensive coverage means you're not just tracking what everyone sees on SAM—you're capturing opportunities from exclusive vehicles, consortium portals, and international defense markets your competitors don't monitor.

The Usul Difference

Competitors: Search 40+ portals separately with keywords. Miss opportunities from private vehicles. Manually research budget and stakeholder context.

Usul: AI monitors 40+ sources continuously. Opportunities from target PEOs arrive automatically with budget and stakeholder intelligence already attached.

Budget Data: PE Lines Connected to PEOs

What We Track

Most platforms show you federal budget trends at the agency level. Usul goes deeper—indexing all DoD Justification Books (JBooks) to map every defense program and PE line to the specific PEOs who control that spending.

Complete JBook indexing: Every DoD service and agency justification book analyzed—Army, Navy, Air Force, Space Force, SOCOM, MDA, and more

PE line analysis: Map your capabilities to every relevant Program Element funding line across DoD

Defense programs: Comprehensive database of defense programs with funding, scope, and timeline

Unallocated funds: Identify programs with substantial remaining dollars to focus pursuits

PEO budget authority: See exactly which offices control spending on each PE line

Market sizing: TAM calculations based on actual defense budget allocations for your capabilities

Demand signals: Identify which PEOs are buying the most of what you sell

This means you're not just tracking appropriations—you're connecting PE lines from the actual JBooks to the offices and decision-makers who control them.

The Usul Difference

Competitors: Budget data exists separately from contracts. You manually cross-reference thousand-page JBooks to figure out which office controls spending.

Usul: All DoD JBooks indexed with every PE line automatically mapped to controlling PEOs. Contracts show funding sources instantly—no manual research required.

People Data: 40,000+ Decision-Makers with Context

What We Track

Knowing a contract exists and seeing budget available means nothing if you don't know who controls the spending. Usul tracks 40,000+ defense stakeholders with verified contact information across DoD offices:

Full org charts: Navigate reporting structures for every major PEO office

Budget authority: Identify which program managers control spending on specific PE lines

Portfolios: See what programs each office manages and which contracts they've awarded

Live contracts: Monitor active contracts by office to anticipate recompetes

Competitive landscape: Track which companies have market share in each PEO

Industry day appearances: Know when your target decision-makers are speaking at events

This isn't a static contact directory. It's dynamic stakeholder intelligence that connects people to the budgets they control and the contracts they award.

The Usul Difference

Competitors: Static org charts and contact lists that require manual updates. No connection between people and the budgets or contracts they control.

Usul: 40,000+ stakeholders dynamically connected to budget authority, contract awards, and your target account strategy. Know who to call and why it matters.

The Power of Connected Intelligence

Here's what changes when contracts, budgets, and people are connected:

Scenario 1: New Opportunity Arrives

Usul workflow:

→ Open inbox

→ See opportunity from target PEO, pre-scored 87% match

→ PE line shown with $12M unallocated from indexed JBook

→ Program manager contact info visible

→ Incumbent pricing displayed

→ Decide to pursue in 5 minutes

Scenario 2: Strategic Planning

Usul workflow:

→ Strategic planning shows every PE line for your capabilities from indexed JBooks

→ Each line maps to specific PEOs with budget authority

→ See unallocated funds and spending patterns

→ Click through to see contracts that PEO has awarded

→ Contact decision-makers at upcoming industry days

Scenario 3: Competitor Intelligence

Usul workflow:

→ Alert: Competitor won $5M contract at target PEO

→ Click to see PE line from JBook and remaining funds

→ Recompete tracker shows contract ends in 8 months

→ Industry day calendar shows PEO presenting next month

→ Contact TPOC early to position for recompete

Personalization: Intelligence Filtered to You

The real breakthrough isn't just connecting contracts, budgets, and people. It's doing it in context to YOUR specific capabilities and target accounts.

How Usul Learns Your Business

Capabilities: Tell us what you build—AI maps to relevant PE lines from JBooks, contract opportunities, and budget demand signals

Target PEOs: Identify which offices you're pursuing—everything filters to show only those accounts

Past performance: Your wins inform future matching—AI learns what "good fit" means for your company

Relationships: Link pursuits to PEO accounts your BD team is shaping—focus on high-PWin opportunities

What This Enables

Personalized contract inbox: Only opportunities from your target PEOs that match your capabilities

Filtered budget intelligence: PE lines from indexed JBooks relevant to what you sell, mapped to offices you're targeting

Stakeholder focus: Track the 50-100 decision-makers that matter most to your strategy, not all 40,000

Custom alerts: Notifications on YOUR target accounts—competitor wins, stakeholder moves, industry days

Intelligent prioritization: AI ranks everything by fit for your specific business, not generic relevance

The Bottom Line

Legacy platforms give you three disconnected databases: contracts, budgets, and org charts. Usul connects all three automatically and personalizes everything to your capabilities and target accounts.

Ready to see contracts, budgets, and stakeholders connected to your target accounts? Book a demo and we'll show you the exact PEOs with budget authority for your capabilities and the opportunities you should be pursuing.