Usul + GSOF: Accelerating SOF Innovation Through AI-Native Acquisition

The Problem: Acquisition Speed Can't Match Threat Speed

GSOF's mission has always been connecting the right solution provider with the right SOF program at the right moment. But the traditional process is broken:

Weeks to build vendor lists manually searching capabilities across fragmented databases

Tribal knowledge locked in spreadsheets with no systematic way to identify qualified companies

Missed connections between innovative startups and the SOF programs that need their technology

No visibility into budget authority or which PEOs control funding for specific capabilities

The result? Innovative solutions take months or years to reach warfighters who need them now. In a threat environment changing daily, acquisition speed determines mission success.

How the Partnership Works

The connection started when one of our early customers introduced us to Jessica Del Po at GSOF. The mission alignment was immediate. Jason Garo, GSOF's Corporate Partner Manager, became a vocal champion. The partnership "steamrolled" from there.

The synergy: GSOF brings deep SOF relationships and decades of connecting industry to government. Usul brings AI-native intelligence that transforms how those connections happen—faster, smarter, and at scale.

What Changes

Natural language capability searches: Queries that took weeks now deliver results overnight. Ask "Who builds AI-powered ISR platforms for counter-UAS?" and AI returns qualified vendors with past performance and budget alignment.

360-degree SOF intelligence: Navigate DoD org charts, identify key decision-makers, track SOCOM and SOF-focused PEO budgets, and monitor competitor activity. Market Maps connect capabilities to every relevant federal budget line for SOF programs.

Proactive positioning: Identify incumbent contracts months before recompete announcements. Track industry days where SOF decision-makers are presenting. See which PEOs have unallocated funds ready for transition.

Seamless integration: Bi-directional sync with HubSpot and Salesforce. Real-time alerts on competitor awards, stakeholder movements, and new SOF opportunities.

The Impact

For GSOF:

Respond to government requests for vendor lists in hours instead of weeks. Identify qualified Corporate Partners for specific SOF programs with budget authority. Connect innovative startups to the exact programs that need their technology.

For GSOF Corporate Partners:

See which SOF PEOs have budget for their capabilities. Identify recompetes months early with incumbent pricing data. Track industry days where SOF decision-makers present. Work from the same AI-native intelligence GSOF uses.

For SOF Programs:

Faster connections to innovative solutions from GSOF's vetted Corporate Partners. Accelerated acquisition timelines from initial connection to contract award.

Mission Alignment

Jarren Reid's vision for Usul has always been to fundamentally redefine how companies and governments interact globally. The goal: a "three-click user experience" where the best tech from the best companies gets deployed as quickly as possible to the warfighter.

GSOF's mission for decades has been connecting innovative solution providers to SOF programs that need them.

The alignment is perfect. This isn't just about making acquisition easier. It's about ensuring America's Special Operations Forces have access to the best technology when they need it—not months or years later.

When GSOF can respond to a government request for vendors overnight instead of over weeks, warfighters get better solutions faster. When GSOF Corporate Partners can identify SOF programs with budget authority before RFPs drop, innovative companies compete on merit instead of insider relationships.

That's the future of defense acquisition. GSOF + Usul are building it together.

Interested in how GSOF + Usul can connect your company to SOF programs? Book a demo to see Usul's SOF-focused intelligence in action.