STRATEGIC PLANNING
STRATEGIC PLANNING
STRATEGIC PLANNING
Dominate your target markets
Track market opportunities and align your organization around strategic priorities.
Track market opportunities and align your organization around strategic priorities.



Usul for Strategic Planning
stakeholders with contact information
stakeholders with contact information
stakeholders with contact information
stakeholders with contact information
in new opportunity pipeline created
in new opportunity pipeline created
in new opportunity pipeline created
in new opportunity pipeline created
in government spending labeled and analyzed
in government spending labeled and analyzed
in government spending labeled and analyzed
in government spending labeled and analyzed



Market Intelligence
Shape requirements early
Shape requirements early
Shape requirements early
Shape requirements early
Identify every funding line, program, and PEO aligned with your capabilities so you understand your complete addressable market and prioritize high-value targets.
Competitive Positioning
Gain your unfair advantage
Gain your unfair advantage
Gain your unfair advantage
Gain your unfair advantage
Monitor competitor activity across your target accounts so you anticipate threats and identify partnership opportunities before they close.






Forecasted Opportunities
Win contracts competitors miss
Win contracts competitors miss
Win contracts competitors miss
Win contracts competitors miss
Every recompete gets a 1-100 match score based on your capabilities, target incumbents, and strategic priorities so you focus on opportunities where you're most competitive.
Align your organization
Align your organization
Align your organization
Map your network
against every PEO

Define Your Capabilities
Input your capabilities and past performance so AI matches opportunities across your entire organization.

Define Your Capabilities
Input your capabilities and past performance so AI matches opportunities across your entire organization.

Define Your Capabilities
Input your capabilities and past performance so AI matches opportunities across your entire organization.

Define Your Capabilities
Input your capabilities and past performance so AI matches opportunities across your entire organization.

Connect Your Relationships
Connect Salesforce or HubSpot to map your existing relationships against every PEO org chart and identify warm opportunities.

Connect Your Relationships
Connect Salesforce or HubSpot to map your existing relationships against every PEO org chart and identify warm opportunities.

Connect Your Relationships
Connect Salesforce or HubSpot to map your existing relationships against every PEO org chart and identify warm opportunities.

Connect Your Relationships
Connect Salesforce or HubSpot to map your existing relationships against every PEO org chart and identify warm opportunities.

Align Strategic Priorities
Specify target competitors, preferred locations and strategic priorities so Usul aligns with your business strategy.

Align Strategic Priorities
Specify target competitors, preferred locations and strategic priorities so Usul aligns with your business strategy.

Align Strategic Priorities
Specify target competitors, preferred locations and strategic priorities so Usul aligns with your business strategy.

Align Strategic Priorities
Specify target competitors, preferred locations and strategic priorities so Usul aligns with your business strategy.
Why strategy teams are moving to Usul
Why strategy teams are moving to Usul
Why strategy teams are moving to Usul
Why BD teams are
moving to Usul
Old tools keep your strategic planning team reactive. Usul helps you signal through noise.
Legacy Capture software
Based off of keyword and NAICS codes
Manual search-based workflows
Contracts, budgets, and stakeholders live in separate silos
Fragmented tools that don't talk to each other
Manual solicitation and budget reviews
Steep learning curve with weeks waiting for support
Hidden fees for integrations and support
Product updates measured in quarters, not weeks

AI-matching for your capabilities and relationships
Ranked opportunities delivered daily
Only platform connecting contracts, budgets, and stakeholders
One unified workspace for all your capture work
AI reviews in seconds instead of hours to days
Same-day custom onboarding with 24/7 support
Transparent pricing with no hidden fees
Weekly product updates built for the AI age
Legacy Capture software
Based off keyword and NAICS codes
Manual search-based workflows
Contracts, budgets, and stakeholders live in separate silos
Fragmented tools that don't talk to each other
Manual solicitation and budget reviews
Steep learning curve with clunky, outdated interfaces
Hidden fees for integrations and support
Product updates measured in quarters, not weeks

AI-matching for your capabilities and relationships
Ranked opportunities delivered daily
Only platform connecting contracts, budgets, and stakeholders
One unified workspace for all your capture work
AI reviews in seconds instead of hours to days
Same-day onboarding with dedicated support
Transparent pricing with no hidden fees
Weekly product updates built for the AI age
Legacy Capture software
Based off keyword and NAICS codes
Manual search-based workflows
Contracts, budgets, and stakeholders live in separate silos
Fragmented tools that don't talk to each other
Manual solicitation and budget reviews
Steep learning curve with clunky, outdated interfaces
Hidden fees for integrations and support
Product updates measured in quarters, not weeks

AI-matching for your capabilities and relationships
Ranked opportunities delivered daily
Only platform connecting contracts, budgets, and stakeholders
One unified workspace for all your capture work
AI reviews in seconds instead of hours to days
Same-day onboarding with dedicated support
Transparent pricing with no hidden fees
Weekly product updates built for the AI age
Legacy Capture software
Based off of keyword and NAICS codes
Manual search-based workflows
Contracts, budgets, and stakeholders live in separate silos
Fragmented tools that don't talk to each other
Manual solicitation and budget reviews
Steep learning curve with weeks waiting for support
Hidden fees for integrations and support
Product updates measured in quarters, not weeks

AI-matching for your capabilities and relationships
Ranked opportunities delivered daily
Only platform connecting contracts, budgets, and stakeholders
One unified workspace for all your capture work
AI reviews in seconds instead of hours to days
Same-day custom onboarding with 24/7 support
Transparent pricing with no hidden fees
Weekly product updates built for the AI age

