![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 91 19" xmlns="http://www.w3.org/2000/svg"><path d="M 17.694 0 L 17.694 0.842 L 15.333 3.167 L 1.073 3.167 L 0 4.223 L 0 1.689 L 1.717 0 Z M 19.303 1.583 L 19.303 17.31 L 17.588 19 L 14.994 19 L 16.086 17.925 L 16.086 3.908 L 18.447 1.583 Z M 14.993 4.223 L 14.993 6.481 L 2.276 19 L 0 19 L 0 16.761 L 12.739 4.223 Z M 25.428 19 L 22.52 16.138 L 22.52 0 L 25.795 0 L 25.795 15.03 L 26.947 16.164 L 33.337 16.164 L 34.489 15.03 L 34.515 0 L 37.79 0 L 37.79 16.138 L 34.882 19 L 25.427 19 Z M 41.661 19 L 41.661 16.061 L 51.247 16.036 L 52.399 14.901 L 52.373 11.705 L 51.247 10.571 L 43.914 10.571 L 41.006 7.709 L 41.006 2.862 L 43.913 0 L 54.598 0 L 54.598 2.939 L 45.458 2.964 L 44.28 4.073 L 44.306 6.6 L 45.458 7.759 L 52.765 7.734 L 55.672 10.596 L 55.672 16.138 L 52.765 19 L 41.659 19 Z M 61.797 19 L 58.889 16.138 L 58.889 0 L 62.164 0 L 62.164 15.03 L 63.316 16.164 L 69.706 16.164 L 70.858 15.03 L 70.884 0 L 74.159 0 L 74.159 16.138 L 71.251 19 L 61.796 19 Z M 77.376 19 L 77.376 0 L 80.65 0 L 80.65 16.061 L 90 16.061 L 90 19 Z" display="none" fill="rgb(223, 234, 232)" height="19px" id="ovCnVftUP" width="90.00000411336941px"/><g d="M 0 0 L 86 0 L 86 19 L 0 19 Z M 17.149 0 L 17.149 0.842 L 14.86 3.167 L 2.3 3.167 L 0 5.503 L 0 1.69 L 1.664 0 Z M 18.708 1.583 L 18.708 17.31 L 17.046 19 L 13.271 19 L 15.59 16.645 L 15.59 3.908 L 17.879 1.583 Z M 14.531 4.223 L 14.531 6.481 L 2.206 19 L 0 19 L 0 16.761 L 12.346 4.223 Z M 24.336 19 L 21.518 16.138 L 21.518 0 L 24.691 0 L 24.691 15.03 L 25.808 16.164 L 32.001 16.164 L 33.118 15.03 L 33.143 0 L 36.316 0 L 36.316 16.138 L 33.498 19 L 24.335 19 Z M 39.763 19 L 39.763 16.061 L 49.054 16.036 L 50.171 14.902 L 50.145 11.705 L 49.054 10.571 L 41.947 10.571 L 39.129 7.709 L 39.129 2.862 L 41.946 0 L 52.302 0 L 52.302 2.939 L 43.443 2.964 L 42.301 4.073 L 42.327 6.6 L 43.443 7.759 L 50.525 7.734 L 53.343 10.596 L 53.343 16.138 L 50.525 19 L 39.762 19 Z M 58.972 19 L 56.154 16.138 L 56.154 0 L 59.328 0 L 59.328 15.03 L 60.444 16.164 L 66.638 16.164 L 67.754 15.03 L 67.779 0 L 70.953 0 L 70.953 16.138 L 68.135 19 L 58.971 19 Z M 73.765 19 L 73.765 0 L 76.938 0 L 76.938 16.061 L 86 16.061 L 86 19 Z" fill="transparent" height="19px" id="EkRsHQjUA" width="86px"><path d="M 0 0 L 86 0 L 86 19 L 0 19 Z" fill="transparent" height="18.99999964568722px" id="FQMfAsCHb" width="86px"/><path d="M 17.149 0 L 17.149 0.842 L 14.86 3.167 L 2.3 3.167 L 0 5.503 L 0 1.69 L 1.664 0 Z M 18.708 1.583 L 18.708 17.31 L 17.046 19 L 13.271 19 L 15.59 16.645 L 15.59 3.908 L 17.879 1.583 Z M 14.531 4.223 L 14.531 6.481 L 2.206 19 L 0 19 L 0 16.761 L 12.346 4.223 Z M 24.336 19 L 21.518 16.138 L 21.518 0 L 24.691 0 L 24.691 15.03 L 25.808 16.164 L 32.001 16.164 L 33.118 15.03 L 33.143 0 L 36.316 0 L 36.316 16.138 L 33.498 19 L 24.335 19 Z M 39.763 19 L 39.763 16.061 L 49.054 16.036 L 50.171 14.902 L 50.145 11.705 L 49.054 10.571 L 41.947 10.571 L 39.129 7.709 L 39.129 2.862 L 41.946 0 L 52.302 0 L 52.302 2.939 L 43.443 2.964 L 42.301 4.073 L 42.327 6.6 L 43.443 7.759 L 50.525 7.734 L 53.343 10.596 L 53.343 16.138 L 50.525 19 L 39.762 19 Z M 58.972 19 L 56.154 16.138 L 56.154 0 L 59.328 0 L 59.328 15.03 L 60.444 16.164 L 66.638 16.164 L 67.754 15.03 L 67.779 0 L 70.953 0 L 70.953 16.138 L 68.135 19 L 58.971 19 Z M 73.765 19 L 73.765 0 L 76.938 0 L 76.938 16.061 L 86 16.061 L 86 19 Z" fill="rgb(14, 25, 29)" height="19px" id="KMJvtUe7i" width="85.9996213625343px"/></g></svg>)
Usul for Strategic Planning
Market Intelligence
Identify every funding line, program, and PEO aligned with your capabilities so you understand your complete addressable market and prioritize high-value targets.
Competitive Positioning
Monitor competitor activity across your target accounts so you anticipate threats and identify partnership opportunities before they close.
Forecasted Opportunities
Every recompete gets a 1-100 match score based on your capabilities, target incumbents, and strategic priorities so you focus on opportunities where you're most competitive.
text
Input your capabilities and past performance so AI matches opportunities across your entire organization.
text
Connect Salesforce or HubSpot to map your existing relationships against every PEO org chart and identify warm opportunities.
text
Specify target competitors, preferred locations and strategic priorities so Usul aligns with your business strategy.
Old tools keep your strategic planning team reactive. Usul helps you signal through noise.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 91 19" xmlns="http://www.w3.org/2000/svg"><path d="M 19.592 14.063 L 19.592 0.034 L 22.854 0.034 L 22.854 12.927 L 24.077 14.16 L 28.78 14.16 L 30.003 12.927 L 30.003 0.034 L 33.266 0.034 L 33.266 14.065 L 30.387 16.968 L 22.471 16.968 L 19.592 14.065 Z M 36.064 14.355 L 36.064 11.936 L 39.28 11.936 L 39.28 13.364 L 40.072 14.163 L 45.038 14.163 L 45.852 13.341 L 45.852 10.535 L 45.06 9.737 L 38.703 9.737 L 36.111 7.123 L 36.111 2.645 L 38.703 0.034 L 46.285 0.034 L 48.877 2.647 L 48.877 5.091 L 45.661 5.091 L 45.661 3.641 L 44.869 2.842 L 40.119 2.842 L 39.327 3.641 L 39.327 6.132 L 40.119 6.931 L 46.476 6.931 L 49.068 9.544 L 49.068 14.31 L 46.429 16.971 L 38.656 16.971 L 36.064 14.357 Z M 51.866 14.063 L 51.866 0.034 L 55.128 0.034 L 55.128 12.927 L 56.351 14.16 L 61.055 14.16 L 62.278 12.927 L 62.278 0.034 L 65.54 0.034 L 65.54 14.065 L 62.661 16.968 L 54.745 16.968 L 51.866 14.065 Z M 68.341 0.034 L 71.603 0.034 L 71.603 14.185 L 80 14.185 L 80 16.968 L 68.341 16.968 Z M 12.299 3.72 L 14.758 1.24 L 14.758 0 L 2.459 0 L 0 2.48 L 0 4.96 L 1.227 3.72 Z M 15.629 2.118 L 13.17 4.598 L 13.17 15.76 L 11.94 17 L 14.399 17 L 16.859 14.52 L 16.859 2.118 Z M 11.94 4.96 L 9.328 4.96 L 0 14.364 L 0 17 L 2.603 17 L 11.94 7.587 Z" fill="rgb(255, 255, 255)" height="17px" id="QPhSvfXQ4" transform="translate(0 1)" width="80.00000395034702px"/></svg>)